Mobile Device Expect To Buy The New iPad

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You have to hand it to Apple. The company is a master when it comes to building up anticipation in advance of a new product or even a product refresh -- as was the case with last year's iPhone 4s. It's no wonder, then, that things had built up to a fever pitch ahead of yesterday's unveiling of the new Apple iPad -- yes, just iPad, not the iPad 3 or iPad HD as just about everyone had expected. One pre-launch survey said that nearly a third of users who own a mobile device expect to buy the new iPad. Other research reported that 42 percent of current iPad owners planed to upgrade to the latest version. Certainly, the new iPad packs in a bunch of technical upgrades, some pretty major. However will it be enough to sustain the pre-launch enthusiasm? That's an open question, but given Apple's track record, I wouldn't bet against it.

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